Partida’s story began in the fields of the late Enrique Partida, a respected blue agave farmer in Jalisco, Mexico. Today, Partida is one of the most awarded tequilas in the World. Together with Partida’s Management, we have solidified brand positioning, created a new Communication platform, and launched major Marketing projects.

Partida is an authentic, all-natural, ultra-premium Tequila, made from 100% blue agave in the Tequila Valley, the heart of Mexico’s historic Tequila region. Paul Pacult (Spirit Journal) recently rated Partida Reposado as the best Tequila in the world, and one of the top five spirits in the world. Each product in the range has been awarded 5 stars (highest rating) by Paul Pacult.
(Photo by Kate Mathis / ABCK)

Selection of signature cocktails, art direction, shooting with Kate Mathis
(Photo by Kate Mathis / ABCK)

Creation of PARTIDA LOTERÍA, a comprehensive communication platform bringing Mexico’s colors and flavors to the World. 

Documentary presenting Partida’s collaboration with Artist Alejandro Vigilante.

Launch of an impactful media campaign in New York, including the “domination” of Broadway-Lafayette subway station.

Launch of an impactful media campaign in Los Angeles, including the “domination” of transit shelters in the Hollywood and Downtown areas.

Creation of new partidatequila.com website. Update and daily management of social media platforms (Instagram, Twitter, Facebook).

Concept, planning and production of a series of PARTIDA LOTERÍA launch events at Andy's Warhol's former Soho residence, inviting key journalists, influencers, bartenders and retailers.

Concept, planning and production of a PARTIDA LOTERÍA launch event on the roodtop of a Hollywood studio, inviting key journalists, influencers, bartenders and retailers.

Design and production of a new collection of impactful POS items and printed materials.

Management of in-market activation (incl. in-store tastings, store windows, trade education, menu placements, etc.) in select markets.